This project bridges Arabic and English cultures through the exploration of Egyptian idioms. Featuring hand-lettered Arabic idioms with English translations, it reveals cultural significance, highlighting the origins and nuances of language in everyday expressions.

This project explores the nonlinear journey of grief using paper and threads to represent emotional instability. Loose and tight threads symbolize the unpredictable process of loss, while the word "ACCEPT" reflects the eventual path toward healing and acceptance.

This project uses a card-based system to introduce random design constraints. Each card offers different effects, encouraging creative exploration and breaking predictability. The project culminates in a book documenting the card system and its evolution.

Social media graphics, posters, and programme book for the largest student film festival, Watersprite 2024. This project aimed to capture the festival’s creative spirit, engaging audiences and celebrating emerging talent through visually compelling and cohesive branding across all media.

A mobile application for Cilantro, one of Egypt's iconic coffee houses. The app streamlined delivery and pickup orders, enhancing user convenience and creating a seamless digital experience for Cilantro's loyal customer base.

Content calendars for Cilantro’s social media, focusing on festive occasions like Christmas, Ramadan, Valentine’s Day, and Halloween. 

A collection of Arabic lettering pieces created over the years as part of my practice. This project showcases diverse styles, experimental techniques, and personal expressions, highlighting my journey and growth in Arabic typography and lettering.

Social media content and billboards for Pizza Hut’s promotional offers and campaigns. The visuals aimed to drive engagement and highlight special deals, ensuring consistent and impactful branding across digital and outdoor platforms.

Article layout designs for Logic Consulting, a leading consulting firm in Egypt known for its strategic expertise. This project focused on creating professional and visually engaging layouts to enhance readability and reflect the firm’s reputation for insightful industry analysis.

A curated collection of logo designs created for various brands, showcasing a range of styles and industries.

Old Roots, New Routes was my BA thesis project, highlighting the resilience and contributions of Egyptian working women. The project aimed to challenge societal stereotypes by sharing personal stories of women who manage homes, raise children, and work tirelessly. It serves as a tribute to their unrecognized efforts and provides a platform for their voices and perspectives.